Mobile App or Website: Is the latter becoming obsolete?

As a small business owner, you might think branding is something that is best left to the Google, Microsoft and Starbucks of the world. However, the truth is, it doesn’t matter how big (or how small!) our company is; if you’re in business, you need to think how to promote your company.

Larger companies have larger budgets to spend on branding. But even small companies can manage their budget to optimize the branding.

Consequently, businesses have realized the need to effectively use mobile channels for attracting customers. While businesses with large wallets can afford to employ both websites and apps, other companies might have to choose one of them. The choice between mobile apps and websites depends on cost, usability, required features, business type and the audience they serve.

The main agenda of branding is to reaching to the target audience and conversion. Everyone knows the number of mobile users today is greater than the number of desktop users! And apps come with a lot of facilities which don’t exist in websites. Let’s explore!

· Branding Prospect – You can say that the website and application are two different entities which is also mentioned above. The application gives a chance to deeply explore your styles and tactics to reach the heart of customers. Even user experience will be different from each other that will add value to your brand name. The best advantage of the mobile application is that it will be on your user’s phone 24/7 until they decide to uninstall it. Also, when something is right in front of a customer then the probability to put it into use is higher than searching it and using.

Customer Reach –With the help of the environment of the mobile application, the customers have become more engaged with services. Whether it is a finance related application or e-commerce application, it has managed to reach their goals.

Offline Access – Another crucial advantage related to mobile apps is the opportunity to use them offline. As apps are installed on a mobile device, they can keep providing access to content and features without an internet connection. However, it is possible that few of the features will be limited. But this has certainly made it easy for a customer to reach out for the application.

User Convenience- Analysis shows that the applications are more popular than equivalent websites, as they're more convenient. Mobile apps provide better user experiences, load content faster, and are easier to use. Besides, unlike websites, apps have push notifications. Sharing updates, special features, and reminders within an app increases customer loyalty and retention. Also, the design of mobile apps fits different screen sizes more elegantly than websites.

Personal Touch- Personalization is about offering tailored communication to users based on their interests, location, usage behavior, and more. With mobile apps, it’s easy to treat users with a personalized experience. Using a mobile app A/B testing tool, you can also test out different experiences for your customers. Mobile apps are a great solution for services that require regular use. An application allows users to set preferences, create personal accounts, and keep vital information at hand. From a business point of view, mobile apps provide better support for targeting an audience and therefore building marketing campaigns for different groups of users.

Mobile Device Features – Mobile apps have the advantage of utilizing features of a mobile device like camera, contact list, GPS, phone calls, accelerometer, compass, etc. There is a number of hardware and device features that can be accessed with the help of the native application. Then there are additional features such as push notification, automatic updates, etc. which is not possible in any other way.

Customization – It is all about location, internet, usage, etc. in a well-tailored manner. You can even include your preference for a certain product or service that can be given much preference. This helps in monitoring users experience and intensifying it with regular updates and recommendations.

Freedom in Designing- Even with all the technological advancements in web designing, websites have to rely a lot on browsers to perform even the most elementary functions. Websites depend on browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work. Mobile Apps don’t have any of these restrictions. A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more. An example of the type of freedom available in mobile apps for designing Apps can use these gestures to offer innovative functionality that can help users perform a task better. For example, an app can let users move to a next or previous step using the swipe gesture.

SO, if you really want to boost your business, mobile app is a better choice for you.